Privacy Policy

This policy explains how Chapel and Tuck Limited (“Chapel & Tuck”, “we”, “us” or “our”) collects, uses and protects your personal data when you visit our website or use our services. We are committed to protecting your privacy and handling your data in an open and transparent manner.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is Chapel and Tuck Limited, a company registered in England and Wales (company number 17281594) with its registered office at 66 Paul Street, London EC2A 4NA. We are registered with the Information Commissioner’s Office (registration reference ZC206528). If you have any questions about this policy, you can contact us at hello@chapelandtuck.co.uk.

Information we collect

We collect and process the following categories of personal data:

• Information you provide. When you join our waiting list, request early access, create an account or contact us, we collect details such as your name, email address and any message you send us.
• Account and billing information. If you subscribe to a paid plan, we (and our payment provider) process the information needed to manage your subscription. We do not store full payment card details on our own systems.
• About your family and your school search, if you choose to tell us. We invite parents to complete a short survey. It asks where you live (county, region or country); for each child, their school year, the kind of school they are at now, the kind of school and entry point you are looking for and when they would start; which schools you are seriously considering; what matters most to you and what worries you; the annual fee you are planning for and whether you will seek financial help; and how you heard about us. We do not ask for children’s names or dates of birth, or about health, special educational needs, religion, ethnicity or household income. The survey is optional. If you complete it we give you a month of Prefect access in return.
• Questions you ask Tuckbox. If you use Tuckbox, our question-answering tool, we keep a record of each question you ask, when you asked it, the schools it related to and — if you choose one — the role you selected (for example “parent”). This record is linked to your account.
• Usage and technical data. When you use the site we automatically collect information such as your IP address, device and browser type, pages viewed and the dates and times of your visits, together with similar diagnostic data.

Please note that the school information presented on Chapel & Tuck is drawn from public records (for example the Charity Commission, the Department for Education and inspection bodies) and is not personal data about you as a visitor.

How we use your information

• To provide, operate and improve our website and services.
• To manage your account, subscription and any requests you make.
• To send you launch updates, service messages and — where you have consented — marketing.
• When you create an account, to send you one welcome email that includes information about our paid plans (Prefect for parents, Scholar for schools). We rely on our legitimate interest in telling new members about a closely related service; the email has an unsubscribe link, and you can also ask us at any time not to send it.
• To understand how our site is used and to keep it secure and functioning properly.
• To answer the questions you ask Tuckbox, to prevent misuse of it, and to understand what families and schools most want to know so that we can improve the service.
• To comply with our legal and regulatory obligations.

Legal bases for processing

We rely on the following legal bases under the UK GDPR:

• Consent — for example, when you opt in to marketing or launch updates. You can withdraw your consent at any time.
• Contract — where processing is necessary to provide a service you have requested.
• Legitimate interests — to run, protect and improve our business, provided your rights do not override those interests.
• Legal obligation — where we are required to process data to comply with the law.

Cookies and analytics

We use cookies and similar technologies to operate the site, remember your preferences and understand how the site is used. You can control cookies through your browser settings; disabling some cookies may affect how the site works.

We also collect aggregate, non-identifying usage statistics — such as which pages are viewed and which searches are made — to operate and improve the service. This measurement is designed to be privacy-friendly and does not identify you individually.

Questions asked in Tuckbox are the exception: they are stored against your account, as described under “Information we collect”.

Sharing your information

We do not sell your personal data. We may share it with trusted service providers who help us run our business — for example hosting, analytics and email providers — who act on our instructions and are bound to keep it secure. We may also disclose information where required by law or to protect our rights.

We use survey answers to tell schools what parents are looking for. Schools only ever receive totals (for example, “12 families in Lincolnshire with children in Years 3 to 8”, or how many families considering a school put pastoral care among their top three priorities). Any count from one to four is shown as “fewer than five” so that no family can be picked out. We never give schools your name, email address or individual answers.

The one exception is an introduction you ask for. The survey asks, as a separate question with nothing pre-selected, whether you would like us to introduce you to the schools on your shortlist. Only if you say yes do we pass your name and email address to those schools, and to no others. You can withdraw this at any time from your account page.

The free month of Prefect for completing the survey is given in return for your consent to receive occasional marketing emails from us about new data, features and schools. You give it by ticking a separate box at the end of the survey, which is not ticked for you. If you leave it unticked, your answers are still saved and you keep your existing access, but the free month is not given. If you tick it, we record when you agreed and add you to our marketing list. You can unsubscribe at any time, using the link in any of our emails, and keep the free month you have already received.

A week after you complete the survey we send you one email offering a reduced price on your first quarter of Prefect. You can decline it on the survey’s final screen, and the email has a one-click unsubscribe link. Your survey answers are deleted when you delete your account.

To answer a Tuckbox question, the text of the question is sent to our AI provider, Anthropic, which processes it on our behalf. We do not send your name or email address with it. Please do not include personal details about yourself or your children in a question.

We may share what we learn from Tuckbox questions in aggregate — for example, the topics that parents in a region ask about most — with schools and in our own publications. We never share an individual’s questions, or anything that identifies who asked them.

International transfers

Some of our providers may process data outside the UK. Where they do, we take steps to ensure an appropriate level of protection, such as relying on adequacy decisions or standard contractual clauses.

Data retention

We keep your personal data only for as long as necessary to fulfil the purposes set out in this policy, including to meet any legal, accounting or reporting requirements, after which it is deleted or anonymised.

We keep the record of your Tuckbox questions for up to 24 months. It is deleted sooner if you delete your account.

Your rights

Subject to certain conditions, you have the right to:

• access the personal data we hold about you;
• ask us to correct inaccurate or incomplete data;
• ask us to erase your data;
• restrict or object to our processing of your data;
• request a copy of your data in a portable format; and
• withdraw consent where we rely on it.

To exercise any of these rights, contact us at hello@chapelandtuck.co.uk. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk, although we would appreciate the chance to address your concerns first.

Security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Children

Our services are intended for adults and are not directed at children. We do not knowingly collect personal data from children.

Changes to this policy

We may update this policy from time to time. When we do, we will revise the “last updated” date above and, where appropriate, notify you.

Contact us

If you have any questions about this policy or how we handle your data, please email us at hello@chapelandtuck.co.uk.